In short
Pick a clear niche, put your audience data in a one-page media kit, set a fair starting rate, pitch brands that match your audience, and never start work without written terms covering deliverables, payment and usage rights.
Be clear about your niche
Brands look for creators whose audience matches their customer. A profile that covers one topic consistently, whether that's skincare, fitness, food or tech, is easier for a brand to place than a mixed feed. You don't have to stay in one lane forever, but make it obvious what you're known for.
Build a one-page media kit
A media kit is a single page brands can read in a minute. Include:
Step by step: how to make a media kit as a creator in India.
- Your name, handle, niche and city
- Followers and average Reel views
- Audience insights: top cities, age range, gender split (from your Instagram professional dashboard)
- Two or three past collaborations or your best-performing posts
- Your rates and contact details
Set a fair starting rate
There is no fixed rate card in India. As a starting reference, nano creators work roughly in the ₹1,000 to ₹3,500 range per deliverable, and micro creators roughly ₹3,500 to ₹25,000, depending on niche, engagement and follower count within that tier. Use these as a rough guide, not a rule, and see how brands think about pricing in our cost guide.
Charge more if the brand wants usage rights, exclusivity or a fast turnaround.
Pitch brands that fit your audience
Pick a few brands your audience would genuinely use. Send a short message: who you are, who follows you, one idea for how you'd feature their product, and your media kit. Keep it under ten lines. Specific ideas get replies; generic "collab?" messages don't.
Never start without written terms
Before you create anything, get these in writing: deliverables, deadline, payment amount and date, usage rights and number of revisions. A written agreement protects your payment as much as it protects the brand's budget.
Red flags and scams
- Anyone asking you to pay a fee to "join" or "get listed"
- Brands that won't put terms in writing
- Payment promised only "after the post performs"
- Requests to hand over your account login
- Unlimited usage rights with no extra payment
Working through an agency
An agency can bring brand campaigns to you so you don't have to pitch alone. Registering is free with CreatorChahiye. When a brand campaign matches your niche and audience, we reach out. There is no fee and no lock-in, and rates are agreed in writing.
Frequently asked questions
How many followers do I need to get brand collaborations?
There is no fixed number. Many brands work with nano creators from around 1,000 followers when the audience fits their customer. Audience match and content quality matter more than the exact count.
What should I charge for my first brand collaboration?
Use a rough starting range for your tier, such as the nano and small-micro ranges in our cost guide, and adjust for your niche, engagement and what the brand wants (usage rights, exclusivity, deadline).
Do I have to sign a contract?
You should always have terms in writing, even if it's a simple one-page agreement. It should cover deliverables, deadline, payment and usage rights.
Does it cost money to register with CreatorChahiye?
No. Registration is free. We contact you when a brand campaign matches your niche and audience.