In short
We work on two sides of celebrity PR. For brands, we help plan and run celebrity and big-creator collaborations: endorsements, appearances, shoutouts and launch moments, with usage rights and disclosure agreed in writing. For public figures and creators, we help with media features, interviews and a consistent public story. Pricing depends on the talent and scope, so it is shared on request.
For brands: celebrity collaborations
- Celebrity endorsements. Matching your brand with talent whose audience and image fit your product
- Appearances and launch moments. Events, store launches and campaign shoots
- Shoutouts and social posts. Posts and Reels from celebrities and big creators
- Contracts and usage rights. Deliverables, exclusivity, usage period and payment agreed in writing
- Disclosure. Every paid post carries a clear label, following ASCI guidelines
Celebrity fees vary a lot by talent, format and usage rights, so we share options and quotes after understanding your brief and budget.
For public figures and creators: personal PR
- Media features and interviews in relevant publications and platforms
- Story and positioning. A clear, consistent narrative across media and social
- Press releases for launches, milestones and announcements
- Brand partnerships. Help finding and negotiating collaborations that suit your image
As with any PR, media coverage is never guaranteed. We focus on a strong angle and the right outlets to improve the chances.
How it works
- A call to understand the goal, audience, timeline and budget
- A shortlist of talent options or a PR plan, with an indicative quote
- Written agreement covering deliverables, usage rights, exclusivity and payment
- Execution, approvals and coordination
- A short report on what went live and how it performed
Celebrity PR with creators and media
Celebrity moments work best alongside the rest of your marketing. We can combine them with media PR, creator campaigns and scripted content, so one launch reaches people in several places.
How we work
- A clear scope and quote before work starts
- A written agreement on deliverables, timelines, usage rights and payment
- One point of contact
- Straight updates, including what is not working
Frequently asked questions
How much does a celebrity endorsement cost in India?
It varies widely with the celebrity, the format (a post, an appearance or a full campaign), usage rights and exclusivity. We share options and a quote after understanding your brief and budget.
Do you work with celebrities directly?
We approach talent through their managers or agencies on your behalf, and only confirm a collaboration once terms are agreed in writing.
Can you guarantee a specific celebrity?
No. Availability, fees and fit depend on the talent and their team. We present realistic options and work to close the best fit for your brief.
Do celebrity posts need disclosure?
Yes. Paid or gifted posts need a clear label such as Ad or Collaboration under ASCI influencer guidelines, and we build this into the agreement.
Do you offer PR for public figures and creators?
Yes. We help public figures and creators with media features, interviews, press releases and positioning. Coverage is never guaranteed, but we focus on strong angles and relevant outlets.