In short
A good pitch email is short, specific and easy to say yes to. Name the brand in the subject line, show you know their product, explain why your audience fits, share two or three real numbers, and end with one clear next step plus a link to your media kit. Keep it under about 150 words and follow up once.
Before you write: pick the right brands
Choose brands whose customers look like your audience. Check their recent posts and whether they work with creators of your size. Ten well-chosen pitches beat a hundred copied ones. Have your media kit ready first.
The five parts of a pitch
- A specific subject line. Include the brand name and a clear angle, for example: "[Brand] x [Your name]: Reel idea for your new range".
- A personal opening. One line that shows you know the brand or a recent product.
- Why your audience fits. Say who follows you and why that matches their customer.
- Two or three real numbers. For example average Reel views, audience city split or results from a past collaboration.
- One clear next step. A specific idea or a short call, plus a link to your media kit.
A template you can adapt
Template
Subject: [Brand] x [Your name]: Reel idea for [product]
Hi [Name],
I'm [Your name], a [niche] creator from [city]. I've been using [product] and loved [specific detail].
My audience is mostly [city/age group] and [why it fits]. My recent Reels average [number] views. I'd love to make a short Reel showing [your idea].
My media kit is here: [link]. Would you be open to a quick chat this week?
Thanks,
[Your name] · [handle] · [phone]
Common mistakes
- Sending the same message to every brand
- Writing very long emails
- No audience data, only follower count
- Asking for money in the first line before showing value
- Forgetting contact details and the media kit link
How to follow up
If you hear nothing after about a week, send one short follow-up that adds something new, such as a fresh result or a new idea. After that, move on. If a brand says yes, get the terms in writing before you start. Our guide to getting paid brand deals covers rates and red flags.
Watch out for scams
Never pay to be "listed" or to start a collaboration. A real brand pays you, not the other way round.
Frequently asked questions
How do I pitch a brand as a small creator?
Send a short, specific email that names the brand, shows you know their product, explains why your audience fits, shares a few real numbers and ends with one clear next step and your media kit link.
How long should a pitch email be?
Short. Many guides suggest keeping it under about 150 words and linking to your media kit instead of pasting all your numbers.
Should I mention my rates in the first email?
You can include starting rates, but it is usually better to lead with your audience fit and idea, and share rates when the brand shows interest.
How many times should I follow up?
Once, after about a week, with something new to add. After that, move on to the next brand.
Sources
- Later: how to pitch to brands
- Hunter: brand pitch email templates
- Backstage: influencer email template for brands
Figures and rules change, so check the sources for the latest. This guide is general information, not legal or financial advice.