In short
We help startups and brands tell their story to the media: a clear angle, a well-written press release, targeted pitching to relevant journalists and publications, and founder stories. PR engagements start from ₹50,000, and the final price depends on scope. Media coverage is never guaranteed by any honest PR team, and we say so up front.
What our PR work covers
- Story and angle. Finding the news in what you are doing: a launch, funding, a milestone or a founder story
- Press release writing. A clear, factual release in the format journalists expect
- Media pitching. Personalised pitches to relevant journalists, newsletters and publications for your sector
- Founder profiles and thought leadership. Articles and talking points that build credibility
- Launch PR. Coordinating media, creators and social around a launch date
Pricing
PR engagements start from ₹50,000. The final price depends on the scope: one announcement or an ongoing programme, the number of outlets and markets, and how much writing is involved. You get a written quote before anything starts. Read how agency fees usually work in our guide to agency fees in India.
How a PR engagement works
- A call to understand the story, audience and goal
- An angle, a media list and a timeline, agreed in writing
- Writing the press release or story, with your approval
- Pitching and follow-up
- A short report of who was pitched, responses and coverage
PR with creators
PR and creator marketing work well together. A launch can combine media coverage with creator campaigns and scripted Reels, so the same story reaches people in more than one place.
Planning a celebrity endorsement or appearance? See celebrity PR.
How we work
- A clear scope and price agreed before work starts
- A written agreement on deliverables, timelines, revisions and payment
- One point of contact
- Straight updates, including what is not working
Frequently asked questions
How much do PR services cost in India?
Our PR engagements start from ₹50,000. The final price depends on scope, such as a single announcement or an ongoing programme, the number of outlets and the writing involved. You get a written quote first.
Do you guarantee media coverage?
No. Journalists decide what they cover, so no honest PR team can guarantee coverage. We focus on a strong angle, a well-written release and targeted pitching to improve the chances.
What do I need to start?
A short brief: what you want to announce, why it matters, any numbers you can share, and founder details. We help shape the story from there.
How long does a PR campaign take?
A single announcement usually takes a few weeks from brief to pitching. Ongoing PR runs month to month, as agreed in writing.
Can you combine PR with influencer marketing?
Yes. Many launches combine media outreach with creator content, which we can run together.