In short
We run influencer campaigns for D2C and startup brands in India: creator discovery, outreach and negotiation, campaign management, UGC, product seeding and reporting, all on written agreements. Most brands start with a small pilot and scale what works.
Why D2C brands use creators
D2C brands win on trust, speed and content. Creators bring all three: an audience that already listens to them, content you can reuse in ads, and a fast way to test what message works. Our guide to influencer marketing for D2C brands in India explains the trends behind this.
What we do for D2C brands
- Creator discovery. Shortlists built on niche, city, engagement quality and content style, never on follower count alone
- Outreach and negotiation. We contact creators, agree rates and lock deliverables in writing
- Campaign management. Briefs, drafts, approvals and posting schedules, with one point of contact
- UGC and product seeding. See our guides on UGC and product seeding
- Reporting. Reach, engagement and clicks in plain language
How a D2C campaign usually starts
- A discovery call to understand your product, audience and budget
- A creator shortlist with rates, engagement data and past work
- A small pilot with a few nano and micro creators
- A report, then a bigger second round on what worked
Read our startup playbook and cost guide to plan your first budget.
How we work
- A curated creator shortlist within days, matched on audience fit
- Rates and audience data shared with you before anything starts
- A written agreement covering deliverables, timelines, payments and usage rights
- One point of contact for the whole campaign
- Honest reporting, including what did not work
Frequently asked questions
Do you work with small D2C brands?
Yes. Startups and early-stage brands are who we are built for. Smaller budgets usually mean nano and micro creators, which often deliver better engagement per rupee.
How fast can a D2C campaign go live?
Typically one to two weeks from the discovery call to the first post, depending on creator availability and how quickly content is approved on your side.
What does it cost?
We charge a transparent management fee on top of creator costs, plus a minimal one-time creator shortlisting fee per campaign. You always see what creators are paid.
Can you track sales from creators?
We recommend tracked links or discount codes for each creator, so results can be measured. See our guide to campaign metrics.