In short
We connect brands with creators who make UGC-style videos and photos to a brief, and we agree usage rights in writing before work starts. You get content you can run as ads and reuse across your channels.
What UGC creators make for brands
- Unboxing and first-impression videos
- Product demos and how-I-use-it clips
- Honest reviews and testimonials
- Short talking-head videos that answer one common question
- Photos for product pages and social posts
New to the term? Read what UGC is and how to use it.
How we run a UGC project
- We learn about your product, customer and where you want to use the content
- We shortlist creators whose style and audience fit your brand
- We write a short brief and agree format, length, revisions and deadline
- We agree usage rights: where the content can run, and for how long
- We manage approvals and delivery, and report back
Usage rights, agreed up front
Whether you use content organically, on your website or as paid ads changes the price. We agree this in the written agreement before any creator starts. See our influencer agreement checklist for what to cover.
Disclosure
If a creator is paid or gifted and posts on their own channel, the post should carry a clear disclosure label under ASCI's influencer guidelines. We build this into the agreement.
How we work
- A curated creator shortlist within days, matched on audience fit
- Rates and audience data shared with you before anything starts
- A written agreement covering deliverables, timelines, payments and usage rights
- One point of contact for the whole campaign
- Honest reporting, including what did not work
Frequently asked questions
What is UGC?
UGC is user-generated content. In practice, brands use the term for authentic-looking videos and photos made by real people or creators, which the brand then uses in its own channels and ads.
Do UGC creators need a big following?
Not necessarily. Because the content is used on your channels, quality and how natural it feels matter more than follower count.
Can I use UGC in paid ads?
Yes, if usage rights for paid ads are agreed in writing. Rights affect the price, so agree them before the creator starts.
How many creators should I start with?
Start small, with a few creators, so you can test different styles before scaling.