Ayantika Kar
@ayantika_281
2MInstagram
Past collabs: Flipkart · Myntra · Colgate · Oral-B
From the network
Lifestyle creators you can work with.
Ishveen | Ishleen
986KInstagram
Lifestyle and fashion content
Hitesh Mehta
383KInstagram
Fashion, lifestyle and travel content
Hemant Gholve
85.3KInstagram
Fashion, travel and couple lifestyle content
Damia
29.2KInstagram
Personal blog and lifestyle content
Aditi Jyotishi
27.5KInstagram
Fashion, lifestyle and travel content
Saisha Malik
20.2KInstagram
Makeup and skincare content
Angel
5KInstagram
Lifestyle and event content
Jassi
4.7KInstagram
Fitness and lifestyle content
Avantika Chauhan
4.2KInstagram
Art and lifestyle content
Deeksha Rout
1.8KInstagram
Parenting and work-from-home mom content
A sample of our network. Followers and details change, and we confirm current numbers when we shortlist.
In short
Lifestyle creators in our network share everyday content across fashion, family, travel and wellness. They suit D2C and consumer brands that want trusted, relatable reach. We shortlist on audience fit, put the terms in writing and report honestly.
What brands use lifestyle creators for
- Everyday product use and reviews
- Launches for D2C and consumer brands
- Event and experience coverage
- Content you can reuse in ads
What to check before you choose
- Audience fit: city, age and interests match your customer
- Engagement quality: genuine comments, not generic emojis
- Past sponsored posts: do they perform like normal posts?
- Disclosure: sponsored posts carry a clear label as per ASCI guidelines
The full checklist is in our guide to choosing micro-influencers.
How we work
- A curated shortlist within days, matched on audience fit
- Rates and audience data shared before you commit
- A written agreement on deliverables, timelines, payments and usage rights
- One point of contact for the whole campaign
- Honest reporting, including what did not work
Frequently asked questions
What is a lifestyle influencer?
A lifestyle influencer shares everyday life content across topics such as fashion, family, travel, food and wellness, so the audience is usually broad.
Are lifestyle creators good for D2C brands?
Often yes, because their audiences trust their everyday recommendations. See our guide to influencer marketing for D2C brands in India.
How do I choose between lifestyle creators?
Check audience city and age, comment quality and past sponsored posts, not only follower count.
Keep reading
Brands
Influencer Marketing for D2C Brands in India
How D2C brands in India can use influencer marketing: market context, vernacular and short-form trends, when to go direct and when to use an agency.
Read the guide → BrandsHow to Choose Micro-Influencers in India
A practical checklist for choosing micro-influencers in India: audience fit, engagement quality, red flags, and how to test with a small pilot.
Read the guide →Want a shortlist for your brand?
Share your product and goal. A curated creator shortlist follows within days.